Updated: Sep 30
Content creation is hard. Let the gpod team help!
Content marketing is one of the most effective ways to attract, engage, and retain a community today. It’s also a rapidly-expanding area of digital marketing that continues to be embraced by the esports and gaming industries. After all, what can beat getting people interested in your brand? Content is a great way to do this—and if you’re new to the world of content creation, you may feel overwhelmed by the sheer amount of content that you have to create to market your brand effectively. Luckily, there are plenty of great tips out there for anyone who wants to get started with content creation. Check out these four strategies from the gamrpod team, social media influencers, and digital marketing professionals who know their stuff when it comes to content creation.
Lets jump right into it!
Create high-quality content
The quality of your content is one of the most important factors in determining how successful your content marketing strategy will be. Not only do you want to make sure that the written content you’re creating is high-quality and informative, but you also want to make sure that the video you’re creating is also of a high standard. The top content creators invest in a quality camera and microphone to give their digital community the best possible viewing experience. I mean this is your lifeline to building a community online, right? Invest in yourself!
High-quality content is hard to find, so if you can produce it, you can increase your chances of posting more successful and engaging posts. Teach yourself the basics to editing video and audio along the way to tailor your brand and bring something new to the world. Don't be like everybody else! Be yourself!
Video is one of the most effective types of digital content to put on social media. Why is this? Well, more than half of viewers say they remember visual content as opposed to just audio. Videos also have a longer lifespan on social media compared to other forms of digital content. This means that they're more likely to get re-shared—which helps your brand get more visibility! Adding video can give your community a better idea of your brands image which can set you apart from other content creators. Think about it! If you are live streaming with just audio viewers are only seeing half of the picture!
As a you are building your brand, you want to make sure that you’re consistently posting high-quality content to your social media pages. One of the best ways to do this is to create a content calendar to schedule post and get an idea of what coming up. A free tool to use is is a tool called Later. This will help you to plan out your posts each day of the week and avoid falling behind on posting.
Communicate with your audience
While you want to create high-quality content in post, you also want to make sure that you’re also communicating with your audience. After all, one of the key aspects of content creation is to establish a relationship with your audience. The best way to do this is to use the content you’re creating to also include call-to-action (CTA) prompts. Ask you community to give your socials a follow or share to a friend! One day, you'll enter a larger market as you grow your community, but FIRST you must become the big fish in the pond as you continue to publish content.
While there’s no one-size-fits-all when it comes to content creation strategies, these four strategies are great to help get you going in the right direction. By creating high-quality content, shooting video and audio content, being consistent with your publishing, and adding CTAs you’ll be able to attract more attention. This will help you boost engagement and create a larger community! Now, what are you waiting for?
Check out our ultimate gamrpod V2 units to take your content creation to the next level.